NCA 2025 Speaker
Association for Business Communication
Branding Beyond the Music: Fandom, Parasocial Relationships, and Cultural Commodification in Travis Scott’s Marketing Strategies
Friday, November 21, 2025 | 4:00 PM – 5:15 PM | Willow Lake 03
Paper Session – Part of Elevating Business Communication: Analysis of Contemporary Business Communication Theory and Application
Location: National Communication Association 111th Annual Convention, Gaylord Rockies Resort & Convention Center, Aurora, Colorado
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Session Chair:
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Stephanie Kelly, Professor, North Carolina A&T State University
Other Presentations in Session:
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An Investigation of Supervisor Listening Skills – Stephanie Kelly, North Carolina A&T State University; Ryan Goke, North Dakota State University
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Big Five Traits and Self-Determination in Preferences for Working in an Office: The Moderating Role of Communication Overload – Wenrong Cui, University of Kansas; Cameron Wade Piercy, Associate Professor, University of Kansas; Stephanie Smith, Associate Professor, Virginia Tech; Yaguang Zhu, Assistant Professor, University of Oklahoma
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The Power of Traditional Culture: Elevating Brands through Traditional Cultural Concepts in Advertising – Chenxu Liu
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Creating a Digital Nomad Ecosystem: An Ethnography of Sensemaking in Argentina – Anthony Spencer, Associate Professor/Graduate Program Director, Grand Valley State University
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InfoPeloton and Missing the Cultural Moment – Rod Carveth, Morgan State University
Research in Progress Roundtables
Exploring Post Malone’s Digital Influence: The Intersection of Fandom, Culture, and Identity in the Context of Southwestern Roots
​Thursday, November 20, 2025 | 4:00 PM – 5:15 PM | Adams Ballroom Salon B
General Session – Part of Research in Progress Roundtables
Location: National Communication Association 111th Annual Convention, Gaylord Rockies Resort & Convention Center, Aurora, Colorado
Session Co-Chairs:
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Stephen Croucher, Professor, Clemson University
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Trina Wright, Assistant Professor, University of Illinois Urbana-Champaign
Participants:
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Andrew C. Billings, Professor, University of Alabama
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Michael L. Butterworth, Professor, University of Texas, Austin
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Carolyn Calloway-Thomas, Professor of Media and African American Studies, Indiana University
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Stacey Connaughton, Purdue University
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Travis Dixon, Professor, University of Illinois Urbana-Champaign
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Shinsuke Eguchi, Professor, Wake Forest University
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Kory Floyd, Washington State University
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Tina Maria Harris, Manship-Maynard Endowed Chair of Race, Media, and Cultural Literacy, Louisiana State University
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Stephanie Kelly, Professor, North Carolina A&T State University
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Mary Beth Oliver, Penn State University
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Todd L. Sandel, Associate Professor, University of Macau
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Deanna D. Sellnow, Professor and Chair, Clemson University
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Anthony Spencer, Associate Professor/Graduate Program Director, Grand Valley State University